With corporate scandals, terrorism and economic chaos appearing regularly in major newspapers’ headlines and broadcast reports, it seems that now more than ever, American business needs good crisis communications.
No company, bricks-and-mortar or e-based, is immune to crisis — so no company should be without some kind of plan to communicate in the midst of that crisis. Organizations with good plans in place will weather crises far better than those that have none � or those whose principles believe that not communicating will insulate them in some way from the effects of the crisis.
