Some are meant to be funny, others informative and a few have put firms in hot water.
Videos have been popping up on firm Web sites around the region, but at least one analyst warned that law firms might be paying too much for too little.
Videos are popping up on law firm Web sites as a way of recruiting a new generation of aspiring associates and informing clients of their legal rights and responsibilities. One analyst says that if large firms are spending millions on IT, it may make sense to invest in video, but he warns firms that they might be paying too much for too little, and that, while 60-minute Webcasts may look attractive, the firms would have an easier time getting people to pay attention to a two-minute podcast.
October 01, 2007 at 12:00 AM
1 minute read
The original version of this story was published on Law.Com
Some are meant to be funny, others informative and a few have put firms in hot water.
Videos have been popping up on firm Web sites around the region, but at least one analyst warned that law firms might be paying too much for too little.
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