American Airlines Sues Google Over Use of Trademarks

American Airlines is suing Google Inc. over the Internet company's sale of keywords ads for rivals triggered by its own trademarks. A Google visitor who enters certain words or phrases that American trademarked -- for example, Aadvantage, the name of its frequent-flier program -- will get links to American's Web site but also its rivals under "sponsored links" -- targeted ads that appear alongside the regular search results.

American Airlines is suing Google Inc. over the Internet company’s sale of keywords ads for rivals triggered by its own trademarks.

American filed a lawsuit Thursday in U.S. District Court in Fort Worth seeking unspecified damages.

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