Morgan & Morgan has used TV advertising to build one of Florida’s largest personal injury practices, with about 100 lawyers calling the firm home. Now it wants to do the same in Georgia.

The firm has leased an entire floor in downtown Atlanta and combined with two established local firms, personal injury practitioners Nix, Graddock & Crumpler and workers’ compensation firm Moskowitz & Carraway, to launch a 14-lawyer Atlanta office.

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