For years, NASCAR's Jeff Burton has driven the bright orange No. 31 car with the logo of Cingular Wireless. With the merger of AT&T and BellSouth, which jointly owned Cingular, AT&T hoped to use No. 31 to market the transition of the retiring Cingular brand to AT&T. But the proposed paint job has run afoul of NASCAR's sponsorship deal with AT&T rival Sprint/Nextel. AT&T went to federal court last week to demand a preliminary injunction allowing it to replace Cingular's trademarks on No. 31 with its own.
May 01, 2007 at 12:00 AM
1 minute read
The original version of this story was published on Law.Com
For six years, NASCAR driver Jeff Burton’s bright orange No. 31 car with the trademark jack of Cingular Wireless has been a mobile billboard for the telecommunications company in the fastest-growing spectator sport in the nation.
But last year’s merger of AT&T and BellSouth Corp., which jointly owned Cingular, is causing trouble for NASCAR and its No. 31 car.
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