Utah lawmakers believe it's unfair for companies to use competitors� trademarks as keywords in Internet marketing campaigns tied to maximizing search-engine results, so they've passed a state law to stop it. But lawyers in Utah and outside the state think it's unconstitutional. Since the law regulates the Internet advertising activity of companies outside of Utah, lawyers believe it violates the dormant commerce clause, which restricts states from placing undue burdens on interstate commerce.
May 01, 2007 at 12:00 AM
1 minute read
The original version of this story was published on Law.Com
Utah lawmakers believe it’s unfair for companies to use competitors’ trademarks as keywords in Internet marketing campaigns tied to maximizing search-engine results, so they’ve passed a state law to stop it.
The only problem is that lawyers in Utah and outside the state think it’s unconstitutional.
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