A consumer group asked the Federal Trade Commission Friday to investigate and block Google's proposed $3.1 billion purchase of online advertising firm DoubleClick if the companies don't improve consumer privacy protections to meet government and industry standards. The complaint, filed by the Electronic Privacy Information Center, cites published reports claiming Google plans to combine its data with DoubleClick's and would then be able to track an individual's Internet searches and Web site visits.
April 23, 2007 at 12:00 AM
1 minute read
The original version of this story was published on Law.Com
A consumer group asked the Federal Trade Commission Friday to investigate and block Google Inc.’s proposed $3.1 billion purchase of online advertising firm DoubleClick Inc. if the companies don’t improve consumer privacy protections.
The complaint, filed by the Electronic Privacy Information Center (EPIC), alleges that Google and New York-based DoubleClick collect exhaustive personal information on consumers using the Internet but don’t comply with government and industry privacy standards.
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