Next time you're competing for legal work in a corporate "beauty contest," go to a grocery store and check out the apples. What you learn could help you win the job, says consultant Joey Asher. The competition between apple varieties is a beauty contest, and Asher says the consumer must decide which apple is best based on limited information. And buyers of legal services make decisions the same way.
April 19, 2007 at 12:00 AM
1 minute read
The original version of this story was published on Law.Com
Next time you’re competing for legal work in a corporate “beauty contest,” go to the produce department at a grocery store. What you learn in the apple aisle could help you win the job.
The competition between apple varieties is a beauty contest. And the long-standing winner is the Red Delicious despite the fact that Fujis and Granny Smiths taste better by most accounts.
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