Last year, an Atlanta real estate investment firm launched a $2.5 million ad campaign soliciting readers of respected national publications to become partners in a real estate venture that guaranteed the improbable — a 25 percent return and your money back within 45 days.

The ads appeared in 47 publications, among them The Wall Street Journal, The New York Times, The Washington Post, the Los Angeles Times, the New York Post, USA Today, Barron’s and Newsweek, according to the Securities and Exchange Commission.

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