A persuasive advocate does not ask for the jury’s attention; he or she commands it using the art of storytelling coupled with the strategic employment of technology. Storytelling and technology come together as carefully developed visual aids.

The use of multimedia enhances audience attention and recollection of information, whether the target audience is a jury, arbitration group or parties in a bench conference. However, effective communication of a party’s case involves more than just projecting illustrations onto a screen in rapid succession.

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