Building stronger client relationships seems to be one of the New Year's resolutions at Reed Smith. In the past few weeks, the firm has changed its slogan to "Reed Smith: the business of relationships," added a marketing group and hired former Sunoco Chemicals general counsel Martha E. Candiello as the new director of GC relations. Candiello says that her independent role will allow clients to avoid the discomfort of talking about problems with a law firm attorney who may be creating them.
January 19, 2007 at 12:00 AM
1 minute read
The original version of this story was published on Law.Com
It could be said that Reed Smith’s New Year’s resolution was to build stronger relationships. In the past few weeks the firm has changed its slogan to “Reed Smith: the business of relationships,” hired someone to handle general counsel relations and added a new marketing group to focus on better understanding of client businesses.
Attempting to build relationships isn’t a new concept to the firm, however.
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