Mention the name Woodcock Washburn in Philadelphia legal circles, and the talk will be about one of the most respected IP firms in town. But try sending an e-mail about Woodcock. Chances are, the message won’t make it through the recipient’s spam filter. “We actually thought about changing the name at one point,” jokes partner Steven Rocci. The e-mail problem is especially poignant for the firm’s new and first marketing manager, Jennifer Smuts.
Despite the communication glitches, in recent years the Woodcock name has been gaining wider recognition. The firm tied with Jones Day as the third most mentioned in our annual survey of the firms that handle corporate America’s IP work, topped only by much larger Am Law 100 firms. Woodcock received mentions from such corporate giants as Johnson & Johnson, Microsoft Corp., Wyeth, Sunoco Inc., and E.I. du Pont de Nemours and Company.