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Mention the name Woodcock Washburn in Philadelphia legal circles, and the talk will be about one of the most respected IP firms in town. But try sending an e-mail about Woodcock. Chances are, the message won’t make it through the recipient’s spam filter. “We actually thought about changing the name at one point,” jokes partner Steven Rocci. The e-mail problem is especially poignant for the firm’s new and first marketing manager, Jennifer Smuts.

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