X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

Mention the name Woodcock Washburn in Philadelphia legal circles, and the talk will be about one of the most respected IP firms in town. But try sending an e-mail about Woodcock. Chances are, the message won’t make it through the recipient’s spam filter. “We actually thought about changing the name at one point,” jokes partner Steven Rocci. The e-mail problem is especially poignant for the firm’s new and first marketing manager, Jennifer Smuts.

Despite the communication glitches, in recent years the Woodcock name has been gaining wider recognition. The firm tied with Jones Day as the third most mentioned in our annual survey of the firms that handle corporate America’s IP work, topped only by much larger Am Law 100 firms. Woodcock received mentions from such corporate giants as Johnson & Johnson, Microsoft Corp., Wyeth, Sunoco Inc., and E.I. du Pont de Nemours and Company.

Want to continue reading?
Become a Free ALM Digital Reader.

Benefits of a Digital Membership:

  • Free access to 1 article* every 30 days
  • Access to the entire ALM network of websites
  • Unlimited access to the ALM suite of newsletters
  • Build custom alerts on any search topic of your choosing
  • Search by a wide range of topics

*May exclude premium content
Already have an account?

 
Reprints & Licensing
Mentioned in a Law.com story?

License our industry-leading legal content to extend your thought leadership and build your brand.

 

ALM Legal Publication Newsletters

Sign Up Today and Never Miss Another Story.

As part of your digital membership, you can sign up for an unlimited number of a wide range of complimentary newsletters. Visit your My Account page to make your selections. Get the timely legal news and critical analysis you cannot afford to miss. Tailored just for you. In your inbox. Every day.

Copyright © 2021 ALM Media Properties, LLC. All Rights Reserved.