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When Yahoo Inc. sought out an alliance with eBay Inc. last spring, Joseph Siino nabbed a coveted U.S. ad partnership — and an edge over its biggest competitor, Google Inc. Several months before that, Siino negotiated an IP rights agreement with Alibaba.com Corporation, China’s leading Internet business — gaining Yahoo a competitive advantage in the world’s second-largest Internet community. And last year, when Yahoo settled an infringement case concerning patents at the core of its search business, Siino brokered a deal that vindicated the company’s claim to technology that he says is “one of the key forces driving profits on the Internet today.”

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