Web logs, or “blogs,” a means by which individuals post their opinions on the Internet, often do not fit seamlessly into the typical corporate image.

They frequently have a spontaneous, confessional quality and some may contain catty and crude commentary.[FOOTNOTE 1] The Electronic Frontier Foundation compares them to “personal telephone calls crossed with newspapers.”[FOOTNOTE 2] Many corporate executives still seem a little confused about exactly what they are. Only 30 percent of senior Fortune 1000 executives in a recent telephone survey reported having a thorough understanding of the term “Internet blog.”[FOOTNOTE 3]

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