DLA Piper Rudnick Gray Cary, the world’s second-largest firm, is expected to announce in September that it is taking a new, shorter name to strengthen its international brand after a wave of mergers in the past seven years brought together practices in the United States, Europe and Asia.
The firm felt that spending on the marketing strategy was important to build on the legacy of the individual firms while pushing forward with a “new vision” for the consolidated entity, said Louis Cohen, a managing partner in the firm’s Chicago office, its largest U.S. location.
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