In a business where networking is key to rainmaking, Eric Sinrod, a partner at Duane Morris in San Francisco, has discovered that writing a weekly legal column beats press-the-flesh marketing any day.

The author of more than 300 columns covering a wide array of topics relating to the Internet and technology, Sinrod has managed to use the Internet both as a subject and a medium with which to launch and market a high-tech law practice.

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