In plaintiffs lawyer W. Mark Lanier's second Vioxx trial, he tried a unique approach to closing arguments. He spun the case like four episodes of "Desperate Housewives," the popular prime time soap that several jurors had indicated they watch. Between each segment, he paused for a "commercial break," during which he played a Vioxx advertisement. As a prop, Lanier used a poster showing pictures of Merck executives' faces superimposed over the TV characters' faces. And it worked.
June 21, 2006 at 12:00 AM
1 minute read
The original version of this story was published on Law.Com
In the second Vioxx trial that W. Mark Lanier tried, he turned to a different approach in his closing arguments.
Lanier spun the case like four episodes of “Desperate Housewives,” the popular prime time soap opera several jurors had indicated that they watched. Between each story, he paused for a “commercial break,” playing a Vioxx advertisement for emphasis.
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