At a luncheon recently, I was sitting next to the managing partner of a large, prestigious law firm. We started talking about presentations to clients, and he told me, “Most lawyers, when they give a presentation, don’t have a clear point. They touch on lots of issues. But what is the core message? A presentation should have a point.”
I couldn’t agree more. And one way to ensure that your next presentation to clients or colleagues has impact and makes a clear point is to make sure it passes the “$300,000 challenge.”
