A Yahoo advertiser has accused the Internet search engine of fraud, saying its ads have been appearing in spyware and "typosquatter" Web sites that take advantage of misspelled trademarks. The lawsuit, which seeks class action status, said Yahoo failed to protect advertisers from a practice known as "click fraud," in which competitors click on an advertiser's ad hundreds of times to run up their rival's advertising costs.
May 04, 2006 at 12:00 AM
1 minute read
The original version of this story was published on Law.Com
A Yahoo Inc. advertiser has accused the Internet search engine of fraud, saying its ads have been appearing in spyware and “typosquatter” Web sites that take advantage of misspelled trademarks.
Crafts By Veronica, which makes fabric-covered photo albums, filed a lawsuit accusing Yahoo of breaching a contract by charging advertisers for pay-per-click ads shown improperly in “pernicious spyware programs” and on low-quality Web sites.
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