Google Inc.’s new name in China, Gu Ge, or “harvest song,” draws on Chinese rural traditions to signify a fruitful experience. But the ideograms also suggest the bounty the world’s biggest Internet company sees in what is soon to be the world’s largest online market.

Google officials were in Beijing last week to unveil the name and to announce it will open a research lab in China. Analysts said the Mountain View, Calif.-based company’s plan for the country also could include major acquisitions.

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