Book Shows How to Use Yellow Pages for Firm Advertising

After reading ad men Kerry Randall and Andru Johnson's book, you may never look at the Yellow Pages the same way again. In "The Lawyer's Guide to Effective Yellow Pages Advertising," the legal marketing specialists point out amateur gimmicks that attorneys use to get noticed, and instead recommend they focus each ad on one segment of their client pool. But to truly get the most out of the book, The Recorder 's reviewer suggests you read the final chapter first.

“The Lawyer’s Guide to Effective Yellow Page Advertising”
2nd Edition
by Kerry Randall and Andru Johnson
American Bar Association/$69.95

You’ll never read the Yellow Pages the same way again.

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Book Shows How to Use Yellow Pages for Firm Advertising

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