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Credit reporting agency Experian’s $485 million acquisition of PriceGrabber.com, an online price comparison site, was akin to deja vu for Latham & Watkins Los Angeles partner David Hernand. About seven months ago, Hernand represented LowerMyBills.com in a similar sale to Experian for $380 million. “The lawyers on both sides were exactly the same, which made the deal incredibly efficient,” Hernand said. “It’s always good to have worked with someone before and get along with them. If I can just figure out who Experian is going to acquire next, it will be perfect.” The deal was interesting from a structural standpoint because PriceGrabber.com was organized as a limited liability company — a somewhat unique organization for a technology company. That’s partly because PriceGrabber.com was started with very little outside investment — unlike a lot of tech companies, which use venture capital — and it utilized a traditional corporate structure. “From a deal execution perspective, it’s outside the ordinary and added some additional tax complications,” Hernand said. Other Latham attorneys working on the deal included partners David Boatwright, David Taub and Karen Silverman, and associates Colin Morris, Ryan Hochgesang, Doris Cho, Agnes Gesiko, Laurence Seymour, Yury Kapgan, Joshua Holian and Sydney Smith. Experian was represented by Sonnenschein Nath & Rosenthal partner Neal Aizenstein and associate Eric Mansell.

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