Thank you for sharing!

Your article was successfully shared with the contacts you provided.
Was the name of a swanky bar in downtown Greensboro, N.C., inspired by a literary giant or a pet bulldog? It may take a court decision to settle the dispute. The owner of Hemingway’s Downtown says he named the 6-month-old business after the English bulldog he had as a boy. Heirs of Ernest Hemingway, the author of “The Old Man and the Sea” and “A Farewell to Arms,” say that doesn’t matter and have filed a lawsuit in U.S. Middle District Court claiming trademark infringement and unfair competition. They want owner Jeff Schleuning to stop using a name for his bar they believe is synonymous with the famous author. “Regardless of who the establishment was named after, it really would not matter,” said John F. Morrow Jr., a Winston-Salem lawyer representing the plaintiffs. “The question is whether there is consumer confusion over the source of the name.” Schleuning said Friday he wasn’t aware of the lawsuit. He noted that nothing about the bar evokes the author. “We’re actually the kind of bar he would despise coming to,” Schleuning said. “From what I know of him, he liked little dive-type bars.” The bar debuted in June near a cluster of dance clubs and bars. It targets an older, upper-class clientele who pay a membership fee to sip specialty martinis and smoke cigars. The plaintiffs claim they sent a letter in June asking Schleuning to stop using Hemingway’s name. According to the lawsuit, Hemingway Ltd. is a corporation owned by the author’s heirs who own all trademark rights to his name, photograph, likeness, signature and persona. Copyright 2005 Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten or redistributed.

Want to continue reading?
Become a Free ALM Digital Reader.

Benefits of a Digital Membership:

  • Free access to 1 article* every 30 days
  • Access to the entire ALM network of websites
  • Unlimited access to the ALM suite of newsletters
  • Build custom alerts on any search topic of your choosing
  • Search by a wide range of topics

*May exclude premium content
Already have an account?


ALM Legal Publication Newsletters

Sign Up Today and Never Miss Another Story.

As part of your digital membership, you can sign up for an unlimited number of a wide range of complimentary newsletters. Visit your My Account page to make your selections. Get the timely legal news and critical analysis you cannot afford to miss. Tailored just for you. In your inbox. Every day.

Copyright © 2021 ALM Media Properties, LLC. All Rights Reserved.