R.J. Reynolds Tobacco Co. has discontinued a cigarette promotion that used coasters encouraging heavy drinking after receiving complaints from the attorneys general of California, Maryland and New York. The coasters included recipes and phrases such as "Layer It On, Go 'Til Daybreak." Maryland Attorney General J. Joseph Curran said that the coasters send "the wrongest possible message when those of us in law enforcement are doing everything we can to discourage excessive drinking."
December 19, 2005 at 12:00 AM
1 minute read
The original version of this story was published on Law.Com
A cigarette promotion that used coasters encouraging heavy drinking has been discontinued after three states appealed to the tobacco company to stop it.
R.J. Reynolds Tobacco Co. said in a letter Wednesday that it would stop a promotion where over-21 customers were sent coasters on their birthdays. The coasters included drink recipes and phrases such as “Layer It On, Go ‘Til Daybreak.”
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