America Online is updating its privacy policy to outlaw a marketing tactic and permit the targeting of ads and content based on what its users do online. Formalizing an already implemented policy, AOL promises to no longer share names and home addresses with other companies for marketing, a company spokesman said Wednesday. Critics worry, however, that lengthy retention will still leave the data available to law enforcement and hackers.
November 14, 2005 at 12:00 AM
1 minute read
The original version of this story was published on Law.Com
America Online Inc. is updating its privacy policy to outlaw a marketing tactic it has already stopped employing and to permit the targeting of ads and content based on what users do online.
AOL promises to no longer share names and home addresses with other companies for marketing, formalizing a policy put in place a year ago based on subscriber feedback, spokesman Andrew Weinstein said Wednesday.
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