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DaimlerChrysler AG won legal backing at the European Union’s high court Thursday in a trademark tussle with the heirs of Pablo Picasso. A senior legal adviser to the European Court of Justice ruled against the claim by descendants of the Spanish artist who argued that the “Picaro” trademark registered by the automaker was too close to the Picasso name. The Picasso family launched their case at the Luxembourg-based court against the EU’s trademark office, which granted DaimlerChrysler use of the Picaro label in 2002. Picasso’s heirs own the trademark “Picasso” in the vehicles category, which they have licensed to French automaker PSA Peugeot-Citroen. Advocate General Damaso Ruiz-Jarabo Colomer rejected the family’s argument that DaimlerChrysler’s use of Picaro infringes EU rules stating that trademarks must avoid confusion for consumers. Although not binding, the advocate general’s opinions are followed by the full court in about 80 percent of cases. A lower EU court rejected the Picasso family’s complaint last year, prompting the heirs to appeal to the high court. Copyright 2005 Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.

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