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The old Mustang Ranch brothel will reopen this week at a new location, but without hoopla or its famous name. Lance Gilman, who bought the pink stucco building that once housed Nevada’s most storied bordello, is barred by a federal court from using the Mustang Ranch moniker until a lawsuit over its trademark is resolved. So, he intends to open it, without fanfare, on July 1 as Lance Gilman’s World Famous Brothel, with 30 rooms and 20 prostitutes. Gilman said he will “quietly turn the key, open the door and serve the public for a couple of months until we do some kind of large grand opening celebration.” Thirty more rooms and four VIP suites are planned as part of a second phase of the project, expected to open by the end of the summer, he told the Nevada Appeal. The government seized the Mustang Ranch in 1999 after guilty verdicts against its parent companies and manager in a federal fraud and racketeering trial. U.S. Bureau of Land Management officials said the government had owned the trademark because it received all Mustang Ranch assets through criminal forfeiture proceedings against Joe Conforte and the later owners. Gilman contends he assumed ownership of the trademark when he bought the building on eBay from the government in 2003. But rival brothel owner David Burgess claims he acquired the mark after the government abandoned the name while the brothel was under its ownership. Burgess owns the Old Bridge Ranch, next to the former Mustang Ranch site. He sued Gilman last year in U.S. District Court in Reno, Nev. Earlier this month, the 9th U.S. Circuit Court of Appeals in San Francisco affirmed a lower court’s preliminary injunction, barring Gilman from using the name until the trademark dispute is resolved. Gilman called the ruling disappointing but said it does not end the matter. “It’s a long road,” he said. Copyright 2005 Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.

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