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Last year, Tsan Abrahamson jumped from her post as worldwide IP and licensing counsel at LeapFrog Enterprises Inc. to start her own firm focused on sweepstakes and trademark law. Now she’s getting reinforcements. Katherine Spelman, a partner at DLA Piper Rudnick Gray Cary, joined the firm last week, along with Deborah Davis Han, a former Cooley Godward associate. “I’m very excited about it,” said Abrahamson, whose shop also includes two contract attorneys. “The one thing you miss in a small or solo practice is the day-to-day interactions with other attorneys. Having people in the office on a day-to-day basis in many ways makes me a better lawyer.” With the addition of two partners, Abrahamson is changing the firm’s name from Abrahamson Group to Cobalt. “We tell clients, a brand should be easy to remember and pronounce and have connotations that are positive in some way,” Abrahamson said. Abrahamson and Davis Han, who previously worked together at Cooley Godward, went through a litany of names relating to sweepstakes and ended up at the periodic table of elements. Abrahamson said they picked cobalt since it connotes a soothing color that “portends strength and intelligence” and the element is found in Vitamin B12, which is essential for survival. Abrahamson said there are only about 20 firms that are well known for specializing in sweepstakes law, which involves drafting rules for contests and giving clients advice on their promotions. She said big firm mergers have been a boon to her shop. “With mergers, firms really change their focus” and drop practices like promotions and warranty work, she said. As a result, her firm has gotten lots of referrals. Cobalt’s client list includes UTStarcom Inc. and The McClatchy Co., as well as singers, actors and sports agents. In addition to promotions and advertising, the firm also handles trademark work, which is Spelman’s specialty. Spelman had been a longtime partner at Steinhart & Falconer when the firm was acquired in 2003 by Piper Rudnick. Spelman was in Wales last week and could not be reached for comment.

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