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In 2001, Mars Inc. patented a new kind of pet food that combined a crunchy cereal-based exterior with a lipid-based moist and chewy center. The new "dual-textured food" went into Mars' Whiskas Temptation cat food treats, Pedigree dog food and other products. When Heinz put strikingly similar products -- such as Pounce Purr-fections and Meaty Bone Savory Bites -- on supermarket shelves, Mars howled infringement and sued.
June 13, 2005 at 12:00 AM
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The original version of this story was published on Law.Com
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