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Joe Camel may be long gone, but the so-called "Joe Camel Generation" lives on, and could be headed toward a court collision with Joe's creators. The California Supreme Court agreed Wednesday to decide whether four tobacco companies can be sued under the state's unfair competition law for allegedly targeting teens with provocative and deceptive cigarette ads. The suit alleges that each company had its "youth brand strategy" targeting "Rebels," "Edge Kids," "Punkers," "Rockers," and "Skaters."
February 18, 2005 at 12:00 AM
1 minute read
The original version of this story was published on Law.Com
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