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Business owners are familiar with the trademark protection available for words and logos that identify a company's products and services. Less well known is that it is also possible to protect the packaging and format of those products and services, as well as various features of a business, under federal trade dress law. A crucial element, says attorney Alan J. Haus, is whether the features are non-functional, and whether they distinctively identify a business so as to distinguish it from competitors.
February 14, 2005 at 12:00 AM
1 minute read
The original version of this story was published on Law.Com
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