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Thanks to Vioxx litigation, 2004 may be the year legal advertising exploded on the Internet. Even firms that previously avoided online marketing succumbed to the lure. Said an ethics expert of the Vioxx Web campaign, "I've never seen a single issue pursued as aggressively." But if the Internet is the profession's future, it presents some speed bumps, ranging from bidding wars over top spots on search engine lists to potential disciplinary action stemming from acceptance of improper online referrals.
January 06, 2005 at 12:00 AM
1 minute read
The original version of this story was published on Law.Com
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