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For many law firms, this week's Democratic National Convention isn't so much about the Party as it is about the parties. That's because the real action isn't at the carefully scripted convention itself, but at the social hours. And while law firms might not bag new clients on the spot, sponsored events are a time to get their names out and show they hobnob with the powerful. "You do events to give yourself visibility," says one partner. "That's part of a branding campaign for a firm like ours."
July 26, 2004 at 12:00 AM
1 minute read
The original version of this story was published on Law.Com
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