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The Internet has made policing a trademark an increasingly difficult job. Case in point: Search engines like Google have begun selling keyword-based advertising that uses words linked to trademarks. Unless you're actively policing a search engine's use of your marks for keyword advertising, you might never know that Internet consumers are being directed to your competitors when they type in your brand or trademarks.
April 07, 2004 at 12:00 AM
1 minute read
The original version of this story was published on Law.Com
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