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Merging Marketing, Tech, Research
As information technology and marketing departments have begun playing a more prominent role in law firms, IT departments have implemented software programs to help marketing amass basic client relationship information for mailings, law alerts and other programs. Such management services provide better intelligence on how to add value to existing client and new business relationships.
March 11, 2004 at 12:00 AM
1 minute read
By Elizabeth Anne Tursi |
Updated on March 11, 2004
The original version of this story was published on Law.Com
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