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They’re called Web blogs, blogs and “blawgs,” and in a nutshell, they are online diaries or chronologically-ordered journals on the Web. The beauty of blogs is that they allow any business person, including lawyers in big and small firms alike, to market themselves directly to clients and prospects. There were an estimated 600,000 blogs online as of July 2003, according to the National Institute for Technology & Liberal Education. The number is growing every day. While blogs have been around for more than a year, they came to widespread public attention during the Iraq war, when news correspondents would file on-the-scene reports in their “war blogs.” News junkies worldwide read their blogs to get up-to-the-minute reports, and the notion of blogs took off. There are hundreds of law-related blogs focusing on appellate, criminal, Delaware, ethics, health, immigration, products liability, securities and tax law, just to name a few topics. A good list of law blogs or “blawgs” is maintained by New Orleans lawyer Ernest Svenson, http://radio.weblogs.com/0104634 (or just look up “ernie the attorney” in Google). These blawgs were created by lawyers who write about their area of expertise and update readers with new opinions and developments in the law. That’s why blogs are excellent marketing vehicles: they let a lawyer demonstrate expertise in a particular topic. A well-done blog is very impressive to clients and is a great business-getter. Examples include:

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