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A decade ago, when marketing was considered beneath the dignity of law firms, no one wanted to use the "M" word. But firms are recognizing that law is indeed a business, and managers and marketers say competition and consolidation within the industry are leading firms to make the most of opportunities by hiring marketing staff or outsourcing the work of getting the word out.
February 04, 2003 at 12:00 AM
1 minute read
The original version of this story was published on Law.Com
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