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Robert Pringle, Stanford University’s head of marketing, has joined San Francisco-based Heller Ehrman White & McAuliffe as the firm’s chief marketing officer. Pringle officially assumed the post at Heller Ehrman on Dec. 2, ending a nearly five-month search by the firm. He replaces Lonnie Zwerin, who resigned in June to spend more time with her family. In his role as CMO at Heller Ehrman, Pringle will lead the firm’s 35-person marketing team and oversee both traditional marketing endeavors as well as client development activities. “For Heller, as in most firms, the vast majority of our new work comes from existing clients,” said Chairman Barry Levin. According to Levin, client relationship management will be a big priority in 2003, as the firm directs a significant portion of its marketing efforts to existing clients. As a result Pringle will work closely with Mark Parris, Heller Ehrman’s managing shareholder for client relationships. As the firm continues to look for new clients and lateral partners, Pringle will develop Heller Ehrman’s external marketing strategy, which currently includes a print advertising campaign. During his five-year tenure at Stanford University, where he served as associate vice president and director of development marketing, Pringle crafted the fund-raising campaign to finance the school’s new Frances C. Arrillaga Alumni Center, which raised close to $40 million. He also guided brand development for The Stanford Fund, the university’s primary annual giving program. Prior to joining Stanford, Pringle was the executive director for brand identity at San Francisco’s Landor & Associates, a marketing consulting firm. Among the clients he worked with were Clorox, Coca-Cola and 3M. “The competitive landscape of the legal industry is in a state of constant change,” said Pringle in a statement. “Marketing and business development in a dynamic environment like that is challenging and rewarding.”

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