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The parent company for Toys R Us won its seventh and largest domain action on March 1, as an abitrator ordered the transfer of 32 domains using the company’s “R Us” trademark ( Geoffrey Inc. v. Downmark Ltd., No. 103815, NAF). Respondents in this latest action brought by Geoffrey Inc. to the National Arbitration Forum were J. and George Highmoor of Norfolk, U.K., and Downmark Ltd. Retired Judge Irving H. Perluss, the sole panelist, ruled that the disputed domain names are confusingly similar to Geoffrey Inc.’s Toys R Us mark, which is not only famous and distinctive, but which has acquired a secondary meaning since the first of its 700 stores opened in 1960. The Highmoors argued that others have been using variations of the “R Us” mark and it is not held exclusively by Geoffrey Inc. Judge Perluss found that argument to be without merit: “One cannot complain that he was arrested for going through a red light, because others, also in violation of the law, were not caught.” Judge Perluss noted that the Highmoors have registered 74 domains using some variation of the “R Us” mark, but his March 1 transfer order applied only to appointments-r-us.com, bars-r-us.net and 30 other domains specified in the complaint. Since June, Geoffrey Inc. has prevailed in six other actions decided under the Uniform Domain Resolution Procedures ( Geoffrey Inc. v. O’Hara, No. 97152; Geoffrey v. Alexandras, No. 99064; Geoffrey Inc. v. Ioannou, No. 102481; Geoffrey Inc. v. Maverick Multimedia, No. 102727; Geoffrey Inc. v. Gaskell, No. 103188; Geoffrey Inc. v. Dinoia, No. 104089). Counsel for Geoffrey Inc. (Toys R Us): Roberta S. Bren of Oblon Spivak McClelland Maier & Neustadt of Arlington, Va.

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