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Once an attorney who assisted with fixing up cases, Jeremy E. Citron is now in the business of fixing up couples. The former Holland & Knight litigation associate left the firm’s Atlanta office last week to join his mother’s matchmaking company, Traditional Matchmakers Inc. Citron, 29, had been with the firm for three years and was admitted to the Bar in 1998. He acknowledges the job move means a pay cut -� “a fairly large one.” He joins the four-employee outfit as an attorney and marketing specialist, among other things, Citron says. “I will be starting out as jack of all trades and master of none,” he says. Citron’s mother, Beatrice Gruss, claims to have engineered 350 marriages since the matchmaking venture was founded in 1983. And Citron grew up literally surrounded by his mother’s business. When Citron was in high school, Gruss covered her kitchen walls and cabinets with the wedding invitations of people she had introduced. Now, Citron says, Gruss plans to morph Traditional Matchmakers’ largely informational Web site into an interactive database for the company’s clients. Citron and his brother Emanuel, who already works for Gruss, will help expand the business, he says, adding that they won’t be performing the matchmaking services. Gruss — along with one other employee — does the fixing-up. Jeremy says he and Emanuel will be working on the company’s Web site,, which now provides brochure-like information to people who are interested in meeting dream dates. Emanuel says clients now pay $20 for a one-hour interview and $765 for five introductions through the service. Gruss makes the introductions after speaking with each client personally. But beginning this summer, Traditional’s clients will be able to meet matches less traditionally. With the interactive Web site, the Citron brothers say, clients will pay a $150 initiation fee and a maintenance fee of about $20 for four introductions per month. The offline services still will be available after the interactive rollout, Emanuel says. Gruss is adamant about protecting clients’ privacy rights on the Internet. That’s where Jeremy comes in, she says. He’ll investigate the legal issues associated with screening Traditional’s potential client base. Each client must be solvent and must undergo a criminal background check. Also, clients must not have been married more than three times. Clients must be at least 21. In addition, Traditional’s management is evaluating whether anyone with a DUI conviction within the past three years should make the client list. Jeremy says Traditional Matchmakers won’t sell its client list or allow nonclients to surf the client database. Outside counsel for Traditional Matchmakers has not been chosen, Citron says, but he won’t rule out Holland & Knight as a choice to handle some of Traditional’s legal matters. Gruss says she’s never been sued by a client. Hiring her son as legal counsel will help her maintain that unblemished record, she adds.

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