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Pfizer Inc., which makes Viagra, an anti-impotence prescription drug for men, filed a lawsuit in Little Rock, Ark. this week to stop Lari Williams from using the name Niagara for a carbonated drink she distributes that claims to put people in the mood for love. New York-based Pfizer contends that Niagara is being promoted as “Viagra for women,” and that Williams has embarked on a “scheme to mislead and confuse customers.” The lawsuit claims the color of Niagara’s bottle was deliberately chosen “to call to mind and associate (the drink) with Pfizer’s Viagra distinctive blue tablet color.” Gordon Rather, Pfizer’s attorney, said the company hopes to force Williams to change the name of the drink. Marie Bernarde-Miller, Williams’ attorney, declined comment. The drink was named after the famous waterfall between the U.S. and Canada, said Mats Selin of Stockholm, Sweden, who co-owns Niagara. In Sweden, Selin said, the word is pronounced “nee-uh-GARH’-uh.” Williams, who has distribution rights in most of the United States for Niagara, said she’s sold hundreds of thousands of bottles, which retail for $4.50. Each bottle is labeled “Love Herbs and Caffeine” and claims to promote “staying power.” Small red rabbits circle the blue container. “It really makes you realize that America is hungry for romance,” Williams said. “If I can help married people bring romance back into the bedroom then that’s what I want to do.” Copyright 2001 Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.

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