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"Online profiling" is a phrase that conjures up images of Big Brother tracking Web movements for some ambiguous, but nefarious, purpose. In an effort to prevent legislation to limit its use, eight major Internet advertising companies worked with the FTC to develop self-regulatory rules governing when online consumers' actions may be tracked by e-businesses. Here's a quick guide to the rules.
September 18, 2000 at 12:00 AM
1 minute read
The original version of this story was published on Law.Com
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