Once the only U.S. firm with offices around the globe, Chicago-based Baker & McKenzie's domination of the international market has been its biggest asset. But it's facing ever-greater competition in the global arena as firms merge across borders and others establish worldwide practices. In response, Baker is seeking to boost its brand name and erase the perception that the firm is a franchise operation.
October 30, 2000 at 12:00 AM
1 minute read
The original version of this story was published on Law.Com
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