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When faced with a request for proposal from a potential client, attorneys at San Francisco's Luce, Forward, Hamilton & Scripps knew to call marketing, but often called at the 11th hour. Maggie Watkins, the firm's director of marketing, wanted to revamp the process to focus respondents on the project at hand and to improve communication between her group and the rest of the firm. So, the firm designed its own marketing intranet.
May 22, 2000 at 12:00 AM
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The original version of this story was published on Law.Com
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