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Now that complex, information-filled Web sites have become de rigueur for law firms, what about lobby shops? I checked the site for Cassidy & Associates, one of the largest D.C. lobby outfits, at www.cassidy.com/business.asp. It’s attractive enough and presents excellent biographical information on Cassidy’s lobbyists and some solid examples of their past successes. But it’s too skimpy in some ways. The firm subscribes to an ethics code: What does it require? It provides pro bono lobbying services: To whom and when?

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