A recent spate of intellectual property-related books reflects a dawning awareness of the importance of and the opportunities for creative IP management. This week we look at Hidden Value: Profiting from the Intellectual Property Economy, edited by Bruce Berman, $200, 215 pages, Euromoney Pub. (1999).
Hidden Value is an anthology of articles from over 20 prominent figures in the worlds of business, finance, accountancy, and law. Only three of the contributors are lawyers. The topics range from principles of successful IP exploitation to IP securitization to managing university technology to a pleading for new accounting principles for intangibles. There is a heavy emphasis on case studies of the IP savvy of various companies, not only in the traditional areas of patents, trademarks, and copyrights, but also in even softer areas such as brand recognition and Internet-related assets.