Thank you for sharing!

Your article was successfully shared with the contacts you provided.
Connecticut Bar Association officials are urging the publisher of the world’s pre-eminent directory of lawyers to scrap a new service by its online affiliate that, they claim, discriminates against attorneys who aren’t the first to cough up special placement fees of $250-a-month and up. In a May 13 letter to New Providence, N.J.-based Martindale-Hubbell, CBA President William F. Gallagher scorned lawyers.com’s new “exclusive banner sponsorships” as a “sharp divergence from Martindale-Hubbell’s traditionally fair and evenhanded approach” to listing attorneys alphabetically. Under the program, lawyers who subscribe to lawyers.com’s home-page listing service can enhance their visibility by purchasing key spots within the site’s online legal directory. Regardless of the spelling of their names, it will be first-come, first-served. According to a company brochure, attorneys who are the first in their county and area of practice to take advantage of the offer gain the marketing benefit of having the first listing that appears in the search results displayed to prospective clients using the Web site to find counsel. “To have a banner sponsorship listing ahead of everyone else in any given town will cause the searcher to stop with the banner entry and not proceed any further,” Gallagher protested in his letter to Carol Cooper, Martindale’s vice president and associate publisher. “Considering Martindale-Hubbell’s dominance in the field, we believe that the banner listing is unfair and discriminatory, especially with respect to small firms,” argued Gallagher, of New Haven’s Gallagher & Calistro. “One can easily imagine large firms gobbling up all the banner entries for all the preferred locations.” On June 1, Gallagher, along with CBA executive director Tim Hazen and Hartford attorney John L. Bonee III, met privately with Martindale-Hubbell Senior Vice President Louis F. Duffy to discuss their concerns. Reached last week, Duffy said that company officials have yet to address the matter, due to vacations and other commitments, but expect to do so soon. Bonee, a member of CBA’s House of Delegates, raised the issue after being solicited to sign up for the new program earlier this year, he said. Though other directories and legal Web sites hold open prominent positions for attorneys willing to pay for them, “I never thought of Martindale as the Yellow Pages,” Bonee maintained. “I thought of it as a cut above the Yellow Pages.” Martindale’s 130-year-old “Law Directory” contains more than 900,000 lawyer and law firm listings in 160 countries; lawyers.com features a database of over 420,000 lawyers and law firms. Though opponents of the new service hope to avoid a confrontation with Martindale, Bonee, of Bonee Law Offices, said they are prepared to bring their concerns to the American Bar Association’s mid-year meeting in February 2001. So far, Hazen said he hasn’t heard of other state or local bar associations that have stated similar objections. Placement fees for lawyers.com’s banner listings are based on the volume of online searches in a particular county, according to the company brochure. All Connecticut counties fall within the cheapest-the $250-a-month billing category.

This content has been archived. It is available exclusively through our partner LexisNexis®.

To view this content, please continue to Lexis Advance®.

Not a Lexis Advance® Subscriber? Subscribe Now

Why am I seeing this?

LexisNexis® is now the exclusive third party online distributor of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® customers will be able to access and use ALM's content by subscribing to the LexisNexis® services via Lexis Advance®. This includes content from the National Law Journal®, The American Lawyer®, Law Technology News®, The New York Law Journal® and Corporate Counsel®, as well as ALM's other newspapers, directories, legal treatises, published and unpublished court opinions, and other sources of legal information.

ALM's content plays a significant role in your work and research, and now through this alliance LexisNexis® will bring you access to an even more comprehensive collection of legal content.

For questions call 1-877-256-2472 or contact us at [email protected]


ALM Legal Publication Newsletters

Sign Up Today and Never Miss Another Story.

As part of your digital membership, you can sign up for an unlimited number of a wide range of complimentary newsletters. Visit your My Account page to make your selections. Get the timely legal news and critical analysis you cannot afford to miss. Tailored just for you. In your inbox. Every day.

Copyright © 2020 ALM Media Properties, LLC. All Rights Reserved.