Use words such as “pest,” “bug” or “termite” in the same sentence as “lawyer” and a likely assumption is that you’re concocting an insult. But the nickname “bug lawyers” has grown on the attorneys at Montgomery, Ala.’s Crosslin, Slaten & O’Connor P.C.–so much so that they’ve devoted an advertising campaign to promote the unusual moniker.

In addition to its brochure and Web site, the firm now markets itself through a small, shiny black fold-out that opens to a transparency of a big, gold termite and promises, “Our lawyers are as comfortable crawling a house as strolling a courthouse.” On its Web site, at, creepy, crawly things make their way across the screen.

This content has been archived. It is available through our partners, LexisNexis® and Bloomberg Law.

To view this content, please continue to their sites.

Not a Lexis Subscriber?
Subscribe Now

Not a Bloomberg Law Subscriber?
Subscribe Now

Why am I seeing this?

LexisNexis® and Bloomberg Law are third party online distributors of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® and Bloomberg Law customers are able to access and use ALM's content, including content from the National Law Journal, The American Lawyer, Legaltech News, The New York Law Journal, and Corporate Counsel, as well as other sources of legal information.

For questions call 1-877-256-2472 or contact us at [email protected]