ALBANY — Doctors and other health care providers who lure patients with false advertising or deceptive business practices are subject to the same consumer protection laws as any other commercial enterprise, the Court of Appeals ruled yesterday.

Reinstating a novel consumer fraud suit against a Westchester County fertility clinic in Karlin v. IVF America Inc., No. 65, the Court said that claims based on a physician’s failure to provide accurate information to an individual patient would be subject to the tougher standards governing medical malpractice actions.

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