In the world of big law firms, sometimes the battle for recognition resembles guerrilla warfare. Take Brobeck, Phleger & Harrison and its advertising campaign on Vault.com, a Web site where law students can get the lowdown on a firm. When students type in "Morrison & Foerster," up pops an advertisement for Brobeck. Try Wilson Sonsini, and another Brobeck ad appears in the Internet equivalent of flashing neon. Same thing goes for Cooley Godward, Pillsbury Madison & Sutro and dozens of other law firms.
November 15, 1999 at 12:00 AM
1 minute read
The original version of this story was published on Law.Com
In the world of big law firms, sometimes the battle for recognition resembles guerrilla warfare.
Take, for instance, Brobeck, Phleger & Harrison and its advertising campaign on Vault.com, a Web site where law students can get the lowdown on a firm. When students type in “Morrison & Foerster,” for a report on the S.F. firm, up pops an advertisement for Brobeck.
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